Address:

60 Highland Drive Port Hope
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Category:

Local Community Events

Event Details:

Join Karen McDonald-Hurley of Opportunity Group, to work through Market Adaptation or Market Standardization? In this interactive workshop, you will learn the difference between market adaptation and market standardization and decide which strategy is right for you. Learn the factors and trends that influence both strategies using examples from large multi-nationals and small rural one-person-owned businesses. Discover the best ways to incorporate adaptation or standardization in your business and take away the beginning of a marketing strategy consistent with each.

What You’ll Learn:

1. Marketing Adaptation: Discover how to tailor your marketing efforts to resonate with your local community and meet the unique needs of your customers.
2. Marketing Standardization: Learn how consistent messaging can build a strong brand identity while saving time and resources.
3. Key Decision Factors: Understand when to adapt and when to standardize, with practical tools to help you find the right balance for your business.
4. Real-World Examples: Explore inspiring success stories from rural businesses that have thrived using these strategies.

Why Attend?

• Gain actionable insights to help you grow your local customer base and connect with your community.
• Participate in interactive discussions and activities designed for hands-on learning.
• Network with other women entrepreneurs who share your challenges and goals.

Who Should Attend?

• Business owners looking to attract more customers.
• Anyone passionate about building a thriving business.

What to Bring:

• Your unique business challenges and questions.
• A desire to learn and connect with like-minded entrepreneurs.

Registration required at: https://forms.northumberland.ca/BECN/Marketing-Workshop

This workshop is the second of four in the Spring Business Series proudly offered in partnership by the Business & Entrepreneurship Centre Northumberland (BECN), the Municipality of Port Hope, and the Port Hope Chamber of Commerce. This FREE workshop series is designed to empower local entrepreneurs and business owners with the tools, strategies, and insights needed to scale up, boost skills, and continue thriving in today’s evolving market.

Whether you're a start-up looking to solidify your business plan, an established business owner seeking new marketing strategies, or simply eager to future-proof your operations with cutting-edge tools like AI, this series offers something for every entrepreneur in Port Hope and across Northumberland County.

Learn more at: https://www.northumberland.ca/en/becn/seminars-and-workshops.aspx